This is a video that I created which includes theories that we have incorporated within our piece. Here I talk about Male Gaze Theory, Propp, Todorovs Theory, Uses and Gratification Theory and Identity Theory . We also discuss sound, genre, and iconography.

Male Gaze Theory-
Laura Mulvey discusses women's rights and women in relation to cinema. The Male Gaze typically focusses on emphasising curves of the female body and referring to them as objects rather than people. The male gaze projects fantasy on the female figure using conventional shots and editing to portray eroticism e.g. panning upward and lingering over a women's curves so she is immediately seen in a sexual way.

Our application of this theory-
We subvert this as in effect Joe is presented in this way-
Shots of him doing up his shirt
Just in a towel
This would typically be shown in quite a seductive way if it were for a women but instead we use a boy using similar camera techniques.
Joe is presented as an object
switch roles- girls are looking at Joe as an object
We oppose the male fantasy

Sound-
Lyrics- 'Need you 100%'
Girls are chasing him they display characteristics of needing him
reflects action of girls- chasing after him.

Propp-
Joe- Hero
Set from his point of view and experience
Mummy's boy- fridge/not
Audience relate to that, he is a likeable character
Unlucky- coke can, falling down the stairs- Schadenfreude
Anti hero- people will relate and sympathise with him.
Girl- Villains
Audience are routing for Joe, they want him to succeed

Todorov-
Girls are the disruption
Equilibrium- at home
Further Disruption- more and more girls joining in
Resolution-
He wakes up, realises its all a dream.

Uses and Gratification Theory-
Highlight 5 areas-
Escapism- Humour- Schadenfreude to escape their own problems
People experience someone else's misfortune
Bench
Coke can

Identifying with the character-
Relationship with character
Feeling of protection- as he is naive
Seeing apart of themselves
Mundane lifestyle- the routine- getting up and going to work

Genre-
Dance Music- tend to be asynchronous to lyrics
no band shots- not commonly used
Two options- go against genre, more valid

Iconography-
'Mummy's boy'- Note
Suit- going to work, starting new job
Girls in day to day clothes- differentiate them from Joe.

However since this video was filmed, we have decided not to use a clip of a boy waking up next to Joe as we feel it would be quite risqué as our target audience is as young as 13. Plus Joe does not wear glasses at all during the video so this is not relevant within the video.