This is the final video for our Music Video.

We have edited the length of the song somewhat as we found the the length of the track was too long. Not only this but we felt that we had all the clips that we wanted to include, yet still had about 20 seconds to fill. The track itself was over 4 minutes long, we edited the time to around 3 minutes and 45 seconds to suit the length of the video. The track comes to a very sudden end but this is accompanied with Joe waking up from his dream, this works well as we see this as an interruption, as it the music would continue, just as the dream would have continued if Joe hadn't of woken up. As the track follows a very simple beat, we were able to shorten the length of the track comfortably. We add the end of the track at the end for when Joe opens his eyes and smiles, this allows the audience to smile with Joe and reflect on the events within the music video.
We have limited transitions within our video, however we feel this works well. We feel that if we had included many transitions, this would exaggerate the passing of time. However we feel the narrative does this well with the girls running an showing the different locations to exaggerate the length in which Joe has run, showing that this has lasted a long time. Also when filming, we filmed once early in the morning, however another time was in the afternoon, when combined it looks as though it has gotten brighter and wormer as the day has gone on. This is also shown in the first set of clips where the girls are wearing coats, and later the people chasing him are in slightly lighter clothing, suggesting that the cold morning has progressed into the warm afternoon.

These are some shots and pictures taken from a practice shoot we did in an attempt to film some singing shots. We did this as we were unable to film the dance scene and felt that we were not adding conventions of a music video. We decide that rather than having on singer, we would have a variation of people singing, both male and female to add to the humour within the video. We also filmed clips of people doing silly dances to include as well as the narrative with Joe to also add humour.
We filmed these clips in black and white up against a brick wall as we wanted them to be simple. Our inspiration for this was the video "212" by Azealia Banks, where the whole video features her and another man dancing up against this wall in a light hearted and funny way accompanied with singing. We wanted our music video to be incredibly light hearted as well, plus we didn't want the singing section to be serious compared to the narrative. We wanted them to be as similar as possible to add to the ongoing humour running throughout.

However when it came to editing when we had all of our footage, we found that the clips did not accompany the narrative well and therefore we decided to remove them. We felt that they were not appropriate for use as there was no place within the video that they would look effective. However when we looked at other videos within the dance genre we reverted back to our first acknowledgement that singers and DJ's are not often featured within the videos and if we were to include this kind of footage, we would be opposing our genre.

 

These are some screen shots taken from the final shoot we did for the ending of our music video. The shots include:
Joe finally escaping from the first set of girls and thinks he is safe, however we show a new set of girls chasing him. This represents the on going schadenfreude that we wanted to include throughout, the suggestion that his misfortune and unlucky day will never end.
We show Joe hiding at a bus stop and sitting next to a boy, the boy then turns on him similarly to the way the girls behave. This adds humour for the audience as this adds to the sense of schadenfreude and that fact there is no escape for Joe.
Joe then gets chased down into a tunnel where he is approached by all the people chasing him. The video then reverses in slow motion and reverts back to him being in bed to show it was all a dream. The fact that we do this is that it answers the why? question that is running throughout. The audience will obviously wonder why this character is having the day from hell, and this allows us to sum it all up by saying it was all just a nightmare. We add a shot at the end of Joe's eyes opening and then a smile appears on his face to show he is relieved that it was all a dream, hopefully this will provoke the audience into smiling and feel happy for the character as he is the underdog that they were routing for.

This is a Rough Cut of our music video. We acknowledge that there is still a large chunk of the music video still to be added. We have found that as the song is so long, we are struggling with the amount of shots we have and as Joe was ill for a whole month with no filming, this has effected our piece dramatically. The last part of the video is where we intend to film our dance sequence that Amy has choreographed. We have filmed since creating this rough cut and managed to fill more of our music video.
One of the problems we encountered was that Amy was unable to secure dancers as some cancelled on us, hence why we were unable to film a dance sequence. We planned to film the sequence in a tunnel in Erith towards the end of the track, this would be accompanied with the most dramatic point in the song where the beat and tempo picks up. We thought a dance sequence would be appropriate as we have not included any singing within our piece, as this conforms to the dance genre and similar products that we have seen. In attempt to conform to our genre we wanted to include the dance sequence as it would adds to the conventions of a music video.
We initially were going to include a flashmob within our piece, however after extensive location planning, dance choreographing and idea formation, we decided that it would be very difficult to prepare with the limited dancers we had. Plus as Joe was ill for a long time, this set us back somewhat and gave us a months less worth of filming, hence days were planned to shoot the flashmob of which then had to be cancelled because of this. Joe's absence helps to explain why we have added the clip of another dance at the end of this draft video. The video featured is in fact a video of Amy's dance group and the routine that would have been performed within the video if everything had gone to plan.

This is a production schedule that I created for myself and my group included essential days that we agreed upon to film and edit. There is also another schedule full of dates where members of the group are busy or have study periods and are available for editing. Half terms are essential times also to further develop ideas and work on individual work. We also made a group inbox and exchanged numbers to keep in touch out side of school and organise other days in which we can meet or edit.
The dates include the 8/9 shoots we did as a group in different locations.
We found it very difficult to stick to days, and often had to change plans as Joe was ill for a month and we essentially lost a months worth of filming. In this sense we were rushed for time and had to use initiative for what to do instead.

These are other shot lists and production schedules that we made. The top one allows all of us to see when each of us have a study period together , allowing us to edit and film together if necessary. A lot of editing has been done individually on my part and in a duo at points.

This is an inbox we created as a group, here we discussed dates and shots in which we needed to film. This helped us keep in contact as we were able to share with one another information about how far we were into our ancillary tasks and blog work to help one another out. Also this was beneficial in terms of days we needed to meet in order to keep in contact and plan locations to meet. 

This is a video that I created which includes theories that we have incorporated within our piece. Here I talk about Male Gaze Theory, Propp, Todorovs Theory, Uses and Gratification Theory and Identity Theory . We also discuss sound, genre, and iconography.

Male Gaze Theory-
Laura Mulvey discusses women's rights and women in relation to cinema. The Male Gaze typically focusses on emphasising curves of the female body and referring to them as objects rather than people. The male gaze projects fantasy on the female figure using conventional shots and editing to portray eroticism e.g. panning upward and lingering over a women's curves so she is immediately seen in a sexual way.

Our application of this theory-
We subvert this as in effect Joe is presented in this way-
Shots of him doing up his shirt
Just in a towel
This would typically be shown in quite a seductive way if it were for a women but instead we use a boy using similar camera techniques.
Joe is presented as an object
switch roles- girls are looking at Joe as an object
We oppose the male fantasy

Sound-
Lyrics- 'Need you 100%'
Girls are chasing him they display characteristics of needing him
reflects action of girls- chasing after him.

Propp-
Joe- Hero
Set from his point of view and experience
Mummy's boy- fridge/not
Audience relate to that, he is a likeable character
Unlucky- coke can, falling down the stairs- Schadenfreude
Anti hero- people will relate and sympathise with him.
Girl- Villains
Audience are routing for Joe, they want him to succeed

Todorov-
Girls are the disruption
Equilibrium- at home
Further Disruption- more and more girls joining in
Resolution-
He wakes up, realises its all a dream.

Uses and Gratification Theory-
Highlight 5 areas-
Escapism- Humour- Schadenfreude to escape their own problems
People experience someone else's misfortune
Bench
Coke can

Identifying with the character-
Relationship with character
Feeling of protection- as he is naive
Seeing apart of themselves
Mundane lifestyle- the routine- getting up and going to work

Genre-
Dance Music- tend to be asynchronous to lyrics
no band shots- not commonly used
Two options- go against genre, more valid

Iconography-
'Mummy's boy'- Note
Suit- going to work, starting new job
Girls in day to day clothes- differentiate them from Joe.

However since this video was filmed, we have decided not to use a clip of a boy waking up next to Joe as we feel it would be quite risqué as our target audience is as young as 13. Plus Joe does not wear glasses at all during the video so this is not relevant within the video.

In terms of text for our ancillary, it was essential that we all stick to the same type face throughout all of our ancillary work to represent our work as a group and maintain structure.

We looked at a number of fonts that we could use not just for our print work but for Daniel’s website. We wanted the text to look dramatic and have the most eye catching effect that it possible could. We considered different print products from our genre and noticed that there is a more common use of San Serif fonts on CD covers, Posters and Magazine adverts. I acknowledged that San Serif fonts have the most impact and typically these fonts are bold and large to attract readers. Commonly, San Serif fonts are a more comfortable read, as the letters are larger and clear and sometimes are spaced slightly apart, giving each letter emphasis. Serif fonts sometimes give the intention of something being twisted or intended to look classy, e.g. a classical music CD would have a Serif font, rather than the dramatic emphasis of a San Serif font.

Here is a comparison of typefaces for the mast head of our ancillary work:

From having compared similar existing products similarly,we will definitely use a San Serif font. We decided as a group that 'Impact' looks the most effective on each of our work and works well as a mast head as it is eye catching.We have now decided to use a white coloured text, we have decided to also add a stroke behind the text also. The stroke will most probably be a lot brighter colour to contrast with the white and make it stand out from the page and give it a 3 dimensional effect. A bevel and emboss or outer shadows may be used to give definition and attract the reader.

This was the final set of filming we did in order to get the final shots needed. We thought it was important to perhaps get more shots that we actually need as before we have struggled with lack of shots and have had to re shoot certain bits. So considering this, we filmed extra shots for when Joe wakes up in the morning and shots of him waking up. The waking up shot was shot several times as we found that the emphasise and exaggeration of him waking from the nightmare needed to be very strong. We wanted it to be clear that Joe wakes up terrified and then feels happy when he realises its a dream. We had problems with lighting as the room we used was very dark, this was a problem that we faced when filming, but managed to brighten the shots when editing.

We decided to do a shot of Joe doing his tie up and it wont go straight/quite how he likes it, which makes him frustrated. In a sense people may relate to things like this as often when people are in a rush in the mornings they may get frustrated also.

We also thought of having Joe's trousers rip to further the inclusion of schadenfreude running throughout.

Since filming previously, we noticed that there were shots that we wanted to include yet were not able to. We then had to meet up as a group with new girls to help us film the final shots of Joe running away. We thought it would be humorous to add a boy displaying the same animalistic tendencies as the girls as this adds to the unlucky day that Joe is having. This humour is also created through the fact that throughout the entire video the audience only see girls chasing after Joe and when Joe finally escapes the first set of girls, not only is he then met with another but a boy who wants him also. We asked the girls chasing Joe to wave their arms in the air and widen their eyes to display elements of madness. The humour remains throughout as the audience and Joe do not know why all these girls are chasing him, and why he is having such bad luck throughout the day until the end.
We use slow motion editing to show the girls running at points to show how dramatic they are. The slow motion also allows the audience to see Joe's and the girl's faces, often Joe is portraying his terror, of which is humorous to the audience. However the shots put into fast motion help reflect Joe's urgency to get away and the girls determination to catch up with him. The song is upbeat and fast in terms of its tempo, therefore we have accompanied slow pace and fast pace editing where necessary to compliment the track.

The shots we covered include:
Joe running up to the camera and escaping the first set of girls
Hiding behind the pillar
Seeing the girls hiding behind the other pillar and running away
Sitting at the bus stop
Seeing the boy licking his lips at Joe
The two hands touching
Joe looking scared
Joe running
Everyone chasing after him
Shots of feet going down into the tunnel
Shadowed shots of Joe in the tunnel
Shadowed shots of everyone after him
Joe trapped
Hands
Joe shaking head
After this shoot, we intend on filming Joe waking up to conclude our piece so that the audience can understand that everything was a dream.

With the help of some of Amy's friends, we were then able to film the chase sequences. These shots involved the girls chasing Joe but adding to the group one by one to show the progression of his journey and the expansion of the group of girls chasing him. This was problematic as there was a limited time in which we could have all of these girls together, also some were reluctant to be there long and we did not get all the shots we needed.
We not only shot in Abbey Wood, for the lift shots we filmed in Bexleyheath as there is a large lift that can fit all of the characters plus the members of the group who needed to film. For this section, we planned to accompanying it with a section of the song where the music fades down slightly, here we would put 'stereotypical' lift music over the top to create humour. We felt that this would create humour as the audience will see the girls chasing after him frantically, yet in the lift they would stand awkwardly staring at him, as if thats all they wanted from him.

When it came to editing we found that we were lacking some what in footage in terms of the waking up and getting ready shots. We believed that we could add more aspects of schadenfreude within our piece so that the audience can find it even more humorous and related more to Joe's character in effect. These aspects exaggerate the unlucky day that he is having, this is the essential aspect of the piece, the fact that Joe is having the most unlucky day of his life within his dream.
We then began to think of more ways we could add these humorous aspects and exaggerate Joe's misfortune. Not only this, but we wanted to further progress a sense of identifying with the character for the audience. In this sense we wanted to not only represent Joe as unlucky, but a bit of a loser as well. The audience see a not left by Joe's mum on the fridge, wishing him good luck and that she loves him. Now the audience would like the fact that he smiles at this and slides the not in his pocket, this adds to the fact that he is a likeable character who is a bit of a 'mummy's boy'. So then we began to shoot shots such as Joe's car not starting and he has to walk to the station, his coke can fizzing up over him and finding his shoe in the fridge.
Its on his journey to work that the audience see Joe being stared at and approached by girls hiding in a park. We intend to progress with more girls being introduced into the narrative when during a date discussed by the group.

'

These are a selection of images and videos taken from the first real set of filming we did. These shots portray Joe's unlucky morning and the things he went through before he left the house. Shots included waking up, getting in the cold shower, burning the toast, we chose to use these shots as they help create the schadenfreude for Joe's character that we want to run throughout. These shots were good to use as Joe was actually in some of the situations that happened within the video. To get the effect we were looking for, Joe got into a cold shower and although his reaction is exaggerated, he was ale to adapt to the role well.