In terms of text for our ancillary, it was essential that we all stick to the same type face throughout all of our ancillary work to represent our work as a group and maintain structure.

We looked at a number of fonts that we could use not just for our print work but for Daniel’s website. We wanted the text to look dramatic and have the most eye catching effect that it possible could. We considered different print products from our genre and noticed that there is a more common use of San Serif fonts on CD covers, Posters and Magazine adverts. I acknowledged that San Serif fonts have the most impact and typically these fonts are bold and large to attract readers. Commonly, San Serif fonts are a more comfortable read, as the letters are larger and clear and sometimes are spaced slightly apart, giving each letter emphasis. Serif fonts sometimes give the intention of something being twisted or intended to look classy, e.g. a classical music CD would have a Serif font, rather than the dramatic emphasis of a San Serif font.

Here is a comparison of typefaces for the mast head of our ancillary work:

From having compared similar existing products similarly,we will definitely use a San Serif font. We decided as a group that 'Impact' looks the most effective on each of our work and works well as a mast head as it is eye catching.We have now decided to use a white coloured text, we have decided to also add a stroke behind the text also. The stroke will most probably be a lot brighter colour to contrast with the white and make it stand out from the page and give it a 3 dimensional effect. A bevel and emboss or outer shadows may be used to give definition and attract the reader.