3) What have you learned from your audience feedback?

When collecting feedback, we asked specific questions in relation to the video in order to see if our intentions were made clear for the audience. I have condensed down our audience feedback into short clips however will discuss the entire feedback given by these different people.

The first person we spoke to aged 16/17 was able to acknowledge the genre in which our video represents. Within the video they believed this as the video had a modern, contemporary feel which is something that is apparent within music videos. Also this person stated that they thoroughly enjoyed the music video and the elements of humour really made it effective and positive to watch for the audience. They believed that the narrative suited our genre and that as there were no artists featured within the video, they acknowledged that this was similar to other music videos that they had seen. They also liked the fact that the combination of shots to music was well suited as the clips were edited and placed in positions that matched the beat/pace of the song, that way shots to music were not asynchronous. She also stated how she liked that the beat of the song was accompanied with certain shots like feet reaching the floor, the closing of a door, this being that the beat matched the sounds that may have been made e.g. the stomping of a foot.

The second person we spoke to was an adult aged mid 30’s-early 40’s. We asked them about the target audience and who they believed our music video to be targeted at. It was acknowledged by them that ‘teenagers’ was the age group we were trying to target, as our target audience was 13-26, they were correct somewhat. This being that the people involved were young within the video as the whole situation seemed to appear as if Joe was a ‘Pop Star’ and his group of fans were following him. Typically fans who may act in this way are young girls whom may be obsessed with their music idol. However they also added that there were aspects of the video will would appeal and relate to different ages, this being that the aspects of humour could be enjoyed by all ages. They added that even the older generation could even relate to when they were a teenager and how they felt about their music idols. In relation to this, it is clear that our target audience is identifiable to all ages, however we like that our product can still be enjoyed by a number of ages. We asked several adults and elderly adults what they thought of our music video; initially people asked ‘Was yours the funny one?’ This is clear that our product was recognised for the humorous content of which applies to a number of ages. Similar remarks were made by children within younger years who thought our video was funny and they felt sorry for Joe.

We wanted to collect feedback from a fellow media student as they were able to identify any technical aspects that they found effective within our music video. We felt that a media student would be able to appreciate and acknowledge different technical aspects and their application rather than the viewing audience. The student we asked stated that they found the split screen effect, featuring three of Joe effective. They said that this must have been tricky to do in terms of cropping the clip into three whilst the crop looks discrete and effective. They also stated that they hadn’t seen that sort of thing within many music videos and was a good original effect on our part. They also liked the Point Of View shot when Joe was looking into the fridge, the said how it made it conform to our genre as it allowed the narrative to flow as a story/journey rather than a typical music video. Overall they believed that we had a good combination of shots and there was a good pace of editing. This related back to what our first person said as they liked how the music accompanied the pace of the narrative and the beat of the song was an indication of when the shots should change. – Zachary aged 18

We asked this person about the narrative of our music video and how they interpreted it. They were right in thinking that the concept of the narrative was to portray Joe as unlucky, aspects such as the toast being brown, falling down the stairs and the shower created this well. They stated that they found these aspects very humorous and believed that the humour running throughout was effective for the genre as humorous and not very serious narratives are common. They stated how they liked the concept of the narrative; the comparison between Joe being unlucky to having all the girls chasing him was effective. They also like the use of a circular narrative, the summing up of the music video and the portraying that it was all a dream was seen as effective. They said that they felt sorry for the main character and joked that ‘They wouldn’t mind a bunch of girls chasing him’ however they then considered that statement and said ‘although they were pretty weird, so I’m not sure’. This applies back to the idea of the male fantasy that we wanted to include and how the main character does note see the girls chasing him as such a good thing. Alex also compared our narrative to the ‘Lynx’ advert where the girls are chasing the man whom had sprayed himself heavily in Lynx which he found humorous. We liked that comparison, this being that as Alex remembered it for its aspects of humour; the audience would recognise ours for the same reason.- Alex aged 18

The final person we spoke to was in regards to positive and negative points included within our video. She stated that she liked the amount of people involved within the video as it made it look more effective. The question ‘Were those random people off the street, or were they people you actually knew?’ arose in relation to their previous comment. I liked that this question was asked as it is clear that we made our video look as though the girls were normal people who didn’t know one another which made the narrative look real. This question must have been asked if they doubted whether the people involved were friends of ours of people on the street. We wanted our video to seem as though these girls were not connected, we did this by showing them adding to the group from different locations and times throughout the narrative. They said that they liked the boy whom was involved as it added a sense of humour and topped the narrative off well. They believed that humour was created as the audience believe that the character has escaped the girls and just when he doesn't expect it, the boy joins in as well. A negative point was discussed, this being a shaky camera shot during the not on the fridge shot. Also she added that she shot was too short and she was unable to read what the note said entirely, however if the text had been written larger this may not have been a problem. –Sydney aged 16/17

Some of the people who gave feedback on my video also gave feedback on my ancillary tasks, accompanied by other members of my age group. I have received feedback from several people within the target audience and all of whom have pointed out similar things that they like.
All the people asked stated that the products do appeal to them, this being that they feel the black background accompanied with the bright image creates a professional and contemporary look. They believed it was eye catching and it would be something that they would consider looking at/purchasing in a shop. 
Hannah aged 18 said that she particularly thought the Digipack was effective, this being that she had seen products that it is similar to and it looks like a real product. She also added that she like how certain images and text (conventions/motifs) had been carried out throughout all of my work. I then asked her 'Do you think my work represents an effective promotional campaign?' she replied 'Yes, especially with the poster as it is looks like a real product'. 

After giving feedback about the technical elements within my music video, I then asked Zachary what he thought in relation to the construction and techniques used within my ancillary work. 

He stated that he liked the common application of the conventions running throughout. The Masthead was bold and eye catching, although he felt effects such as a bevel and emboss could help make the type face more three dimensional. I showed Zachary an image of the equaliser bars graphic that we had created, he said that he liked the image but felt that the image of the paint was just as effective. Also he noticed that the ABCD logo had been applied in the beginning of our music video and on my ancillary work. He said 'I think it's good that you have applied your group logo over the range of your products as this represents you as a group and gives a professional effect'. 

I asked Alex to critique my Ancillary work so that I had some criticisms in order for future reference for personal development of skills. His one criticism would be that he felt that I shouldn't have used the text IMPACT for the text on the back of my CD. He felt that the text was too bold and the titles of the tracks featured on the CD should have been in a different font. This is useful advice as this would have allowed my typeface on the front of the CD to appear more dramatic in contrast to the less bold/dramatic text on the back. 

I feel that I have learnt a lot in regards to my feedback. It is clear that we have definitely been effective in attracting our target audience. Our narrative is appealing to both our target audience as other age groups as it contains the elements of schadenfreude that people find humorous. In a sense we have elements of nostalgia as an adult mentions how people can relate and remember times of when they were a teenager and how they felt about the artists they liked. Our combination of song and narrative was effective as the beat of the song accompanies the editing of the clips well. This creates the idea of a constant beat and relates to the genre. Overall the collective feedback I have received has been predominantly positive however there are some aspects that I will consider in terms of further personal development of my technical skills.